Calgary, Alberta, Canada. It takes a Team to tackle lung cancer, so we worked with the Canadian Cancer Society of Alberta to identify a survivor to attend the Flames #HockeyFightsCancer game on Tuesday.
Team Draft’s, A Survivor at Every Rink, is committed to creating a unique experience for participating survivors and to raise awareness on a local, national, and international level by using each NHL game and each survivor’s story to weave a broader narrative about the state of cancer and the hope that now exists for those battling the disease.
November is Lung Cancer Awareness Month. In 2012, Team Draft marked the occasion by launching our inaugural Survivor at Every Stadium initiative on CNN during a nationally-televised prime time special focusing on lung cancer and our National Campaign to Change the Face of Lung Cancer.
Leveraging our connections with the NFL, its teams and players and our relationships with many of the top cancer centers in the country, we arranged to have lung cancer survivors attend games at NFL stadiums across the country during the last two months of the 2012-2013 season. By the time the initiative concluded at the Pro Bowl in Hawaii, more than 30 lung cancer survivors representing 30 cancer centers and nearly every NFL team had participated. Given the overwhelming success of our Survivor at Every Stadium initiative, we have expanded it beyond the NFL to the NBA, the NHL and MLS—and this year, London, UK! As part of our National Campaign, this celebration of survivorship raises lung cancer awareness, gives hope to those battling the disease, and shines a light on the important work being done at cancer research and treatment centers around the country.
Special thanks to the Calgary Flames, Canadian Cancer Society of Alberta and the NHL for helping make this experience possible.